The Ledger Method.
Four stages, logged like a ledger, on every engagement — so you always know exactly what stage the work is at.
Audit, plan, build, report
We named it the Ledger Method because that's genuinely how the work is run: every stage is written down, dated, and handed to you — not kept in an agency's internal dashboard. Audit, plan, build, report — the same four stages on every engagement, logged like a ledger, so you always know what stage the work is at.
The four stages
- 01A findings report you own outright.
Audit— Opening balance
A full technical and visibility audit, with findings written in plain language and prioritised by impact — not a raw data export.
Typical timeline: The first one to two weeks of any engagement.
- 02A plan document, dated, that you sign off on.
Plan— The entry
A written scope — what will be done, in what order, and why — logged and dated before any billable work starts.
Typical timeline: Agreed before month one of a retainer begins, or before a one-off engagement’s work phase starts.
- 03Completed, tracked work items, visible to you as they’re finished.
Build— Posting the work
Ongoing execution against the logged plan — technical fixes, content, links, or AI-visibility structuring, depending on the service.
Typical timeline: Continuous, month over month, for retainer services.
- 04A report you own, not one locked inside an agency dashboard.
Report— The statement
Monthly, plain-language reporting on what was done, what changed, and what’s next.
Typical timeline: Every month, on a consistent date.
Tools we work in
Named plainly, as tools we work in — not as a partnership or certification claim.
- Google Search Console and Google Analytics 4, for measurement and reporting.
- Google Business Profile, for local listings management.
- A dedicated crawler and audit tool, for the technical work behind every audit.
- Keyword and competitive research tooling, to plan content and prioritise fixes.
- Structured-data testing tools, to verify schema markup before it ships.
A sample monthly report
A sample of the format your monthly report takes — plain language, dated, yours to keep. Real reports use your actual figures; this one doesn't belong to any client.
Seven things you can hold us to.
Seven things we can promise, because we can be held to every one of them.
- 01 Month-to-month. No annual lock-in, ever.
- 02 Thirty days’ notice to leave. No exit fee.
- 03 One named senior contact who does the work — not an account manager relaying it.
- 04 Plain-language reporting, every month, that you own.
- 05 Prices published on this site. No "call for pricing."
- 06 Enquiries answered within one business day.
- 07 We do not guarantee rankings. Nobody honest can.
Ready to see it in writing?
Add a service or two, or start from scratch — a written proposal costs nothing and commits you to nothing.