E-commerce SEO
Product pages built to be crawled, indexed, and actually found.
From 8.995 DKK/mo
Excl. 25% VAT (moms)
The problem
Hundreds or thousands of SKUs create hundreds or thousands of ways for a webshop to quietly lose organic revenue: duplicate content across filtered category URLs, thin product and category descriptions, wasted crawl budget, and missing structured data that would otherwise help both Google and AI answer engines understand what you’re actually selling. None of this needs a platform rebuild to fix — it needs someone who’ll work inside the platform you already have.
Who it's for
- Webshop owners and marketing leads running a large catalogue on Shopify, WooCommerce, Magento, or a comparable platform.
- Anyone whose category and filter pages have multiplied faster than their content strategy has.
- Shops that suspect their technical setup is holding back revenue that already has margin behind it.
What's included
- Crawl-budget triage Finding where crawlers are wasting time on your site instead of your priority pages.
- Duplicate and thin-content audit Especially across faceted/filtered category URLs.
- Category page architecture review A structure that reflects how customers actually shop, not just how the catalogue is organised internally.
- Structured data (schema) implementation For products, categories, and reviews where applicable.
- Faceted-navigation indexation review Deciding, deliberately, what should and shouldn’t be indexed.
- Monthly organic visibility reporting Tracked against the catalogue’s priority segments.
How this service runs
- A findings report you own.
Audit — Opening balance
Crawl-budget mapping, duplicate-content and structured-data gaps identified across the catalogue.
- A dated plan document.
Plan — The entry
Fixes sequenced by likely revenue impact, without a platform rebuild.
- Completed, tracked work.
Build — Posting the work
Canonicalisation and indexation fixes, structured data added, category pages rewritten.
- A report you own.
Report — The statement
Monthly visibility reporting against the plan.
Pricing for this service
E-commerce SEO starts at 8.995 DKK/mo, excl. 25% VAT — most webshops with a large catalogue sit in the Authority package on /pricing/.
From 8.995 DKK/mo
What this looks like in practice
A Danish webshop
A webshop running several hundred SKUs on a standard platform, with duplicate content across filtered category URLs, thin category descriptions, and no product structured data — all quietly suppressing organic traffic that already has margin behind it. The audit maps crawl-budget waste and structured-data gaps.
The plan sequences fixes by likely revenue impact, without a platform rebuild. Build: canonicalisation and indexation fixes, structured data added to products and categories, category pages rewritten. Report: monthly visibility reporting.
Typical time-to-signal: Indexation fixes often show in Search Console within weeks; ranking and revenue movement builds over the following months.
Service FAQ
01 Our shop is a mess — is this even fixable without starting over?
Almost always, yes. Most of what suppresses webshop SEO — duplicate URLs, missing schema, thin category copy — is fixable inside your existing platform. A rebuild is rarely the first move, and we won’t suggest one to sell a bigger project.
02 Which platforms do you work with?
Shopify, WooCommerce, Magento, and comparable platforms — the audit tells us exactly what’s possible within yours.
03 Does this include writing product copy?
Category-page copy is part of scope where it’s part of the fix. Bulk product-description writing for very large catalogues is scoped separately, since volume varies enormously shop to shop.
04 How do you handle seasonal catalogue changes?
The plan accounts for it — seasonal or fast-changing catalogues get an indexation strategy built for turnover, not a one-time fix that goes stale.
05 How long until we see organic revenue move?
Indexation fixes often show in Search Console within weeks. Ranking and revenue movement build over the following months — we report on both, honestly, every month.
Ready to see it in writing?
Add a service or two, or start from scratch — a written proposal costs nothing and commits you to nothing.